Senior DTC Manager

Company: Pyle USA
Location: New York City
Posted on: February 18, 2026

Job Description:

Job Description Job Description Senior DTC Manager (Website / Shopify) We are seeking a dynamic and experienced Senior DTC Manager to own and lead the company’s direct-to-consumer website (Shopify) with full accountability for revenue, profitability (P&L), and overall performance. This role is responsible for driving sustainable, profitable growth through the website only and does not include responsibility for external e-commerce or marketplace channels (e.g., Amazon, Walmart, wholesale). Key Responsibilities Own and execute the DTC website strategy, aligned with Sound Around’s broader business objectives, with a strong focus on revenue growth, margin targets, and ROI. Maintain full P&L ownership for the DTC website, including forecasting, budgeting, and performance optimization. Build, integrate, and leverage reporting, analytics, and tools to assess sales trends, marketing efficiency, customer behavior, and profitability opportunities. Partner cross-functionally with internal teams (Creative, Product, Operations, Marketing) to deliver initiatives on time and within budget; manage and outsource external partners when needed. Own the end-to-end customer experience on the website, optimizing conversion, retention, CAC, and return rates while maximizing the impact of marketing efforts. Act as a true business owner and leader—proactive, data-driven, and results-oriented—with full accountability for DTC outcomes. Build, develop, and lead a high-performing internal and/or external team, setting clear goals, maintaining high standards, and driving individual and team growth. Required Skills & Qualifications 3 years of experience in DTC or e-commerce, with direct ownership of a consumer-facing website. Proven track record of scaling and optimizing DTC revenue and profitability for consumer products. Strong ability to operate in a fast-paced, results-driven, and self-directed environment. Demonstrated experience building and managing 3–5 person teams (internal and/or external). Strong understanding of DTC marketing funnels, performance marketing, CRO, and lifecycle strategies. 3 years of hands-on experience within the Shopify ecosystem, including apps and integrations. Powered by JazzHR rwFuetIS4B

Keywords: Pyle USA, Hempstead , Senior DTC Manager, IT / Software / Systems , New York City, New York