Area Director Business Development

Company: Sunrise Senior Living
Location: Paramus
Posted on: May 26, 2025

Job Description:

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, but you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
Community NameWayne, NJ Metro AreaJob ID2024-220834Job Overview"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air." - Sunrise Leader
The Area Director of Business Development (ADBD) is responsible for developing and implementing business development strategies within an assigned market to generate qualified, non-paid professional referrals, attract more seniors to Sunrise, and position Sunrise as a preferred provider. The ADBD also drives strategies related to local paid referral partners to generate third-party referrals and move-ins. Additionally, the ADBD supports and mentors Directors of Sales in the market on best practices for professional outreach and business development.
Responsibilities & Qualifications
Responsibilities:

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• Facilitates ongoing product-service education to trade organizations, hospital departments, physicians, and other healthcare entities.
  
• Targets referrals from professional communities, associations, and providers servicing various levels of care.
  
• Coordinates community team participation in professional societies and activities to generate leads.
  
• Identifies new business opportunities and customer call points for qualified leads and move-ins.
  
• Maintains professional relationships within the community.
  
• Establishes and manages key referral source relationships to ensure a steady stream of qualified referrals.
  
• Develops account plans aligned with market priorities and collaborates with community teams on service delivery and issue resolution.
  
• Organizes marketing efforts such as trade shows, brochures, and community events to generate leads.
  
• Communicates regularly with community teams about ongoing initiatives and activities.
  
• Participates in sales meetings, maintains visit schedules, and reports on referral activity.
  
• Understands legal aspects of sales contracts and state regulations regarding admissions and discharges.
  
• Monitors budgets, processes expenses, and understands internal costs related to resident care programs.
  
• Participates in training, stays updated on regulations, and ensures compliance.
  
• Partners in driving strategies for referral generation and supports sales team coaching.
  
• Maintains required training and certifications to meet Sunrise standards.
  
  Qualifications:
  
  • 
    
  • College degree or equivalent experience preferred.
    
  • 3-5 years of consultative B2B sales experience, preferably in healthcare or professional development.
    
  • Proven success in account management and business growth.
    
  • Excellent communication, organizational, and time management skills.
    
  • Ability to identify and pursue new business opportunities.
    
  • Proficiency in computer applications (Microsoft Office, Sunrise systems).
    
  • Flexibility to work hours that meet customer needs and work independently.
    
  • Good judgment, problem-solving, and decision-making skills.
    
    About Sunrise
    Join us to make a meaningful impact and help brighten the future for everyone at Sunrise. We value your unique contributions and offer benefits such as health plans, retirement savings, paid time off, tuition reimbursement, and performance bonuses. Apply today to discover why Sunrise is a certified Great Place to Work.
    Pre-Employment Requirements
    Employment is contingent upon passing a drug test, participating in health screenings, and complying with vaccination requirements as mandated by law.
    Compensation Disclaimer
    Compensation is competitive and based on location, skills, experience, and certifications. Bonuses may be offered based on performance and company policies.
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Keywords: Sunrise Senior Living, Hempstead , Area Director Business Development, Executive , Paramus, New York