Director of Digital and Creative Marketing Strategy
Company: NCAA (National Collegiate Athletic Association)
Posted on: July 30, 2022
Hofstra University, an NCAA Division I institution and a member
of the Colonial Athletic Association, is seeking a highly motivated
individual for the position of Assistant Director of Athletics for
Digital and Creative Marketing Strategy.
Reporting to the Associate Director of Athletics for Marketing and
Corporate Partnerships, the Director of Digital and Creative
Marketing Strategy is responsible for marketing that leads to
revenue generation through ticket sales and attendance at events
and in-game fan experience.
Responsibilities include, but are not limited to:
----- -Works in conjunction with the Director of Fan Engagement and
Ticketing to develop and implement comprehensive ticketing sales,
service and retention strategies, including proactive sales
campaigns and outreach initiatives to drive revenue and
----- -Reaches the set ticket revenue goal each year.
----- -Creates a digital marketing strategy to increase revenue and
attendance at athletics events, particularly basketball.
----- -Uses social media strategies to drive engagement that leads
to ticket sales and attendance at games.
----- -Actively prospects new sales leads and is responsible for
the planning and execution of ticket sales efforts for season
sales, premium area sales, group ticket sales, and single game
----- -Creates overall marketing plan for all ticketed Hofstra
sports and events including advertising plan and social media
----- -Uses creative methods to increase Hofstra student attendance
at all ticketed events and works with Student Affairs to create a
----- -Responsible for fan experience and game day atmosphere
including all game scripts, music, on-court/field promotions, and
overall run of show for all ticketed events.
----- -Creates digital engagement plan including video and graphic
content for ticketed event promotion.
----- -Establishes, develops and maintains positive business and
----- -Works with off campus partners, including community groups,
non-profit organizations, businesses, and youth organizations to
drive attendance and revenue by selling group packages and creating
group specific promotions.
----- -Creates yearly, season, and game-by-game revenue
----- -Oversees the marketing budget.
----- -Other related duties as assigned by the Director of
Candidates must be willing and able to organize and handle all
aspects of administration and adhere to the rules and regulations
of Hofstra University, the Colonial Athletic Association, and the
This position requires working nights, weekends and occasional
holidays to attend appropriate athletic events.
This is an onsite position; work for this role is performed on
Keywords: NCAA (National Collegiate Athletic Association), Hempstead , Director of Digital and Creative Marketing Strategy, Executive , Hempstead, New York
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