Director of Strategic Marketing & Enrollment
Company: Sacred Heart Academy
Location: Hempstead
Posted on: May 13, 2022
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Job Description:
Position Overview:
- - - - - - - - -The position of Director of Strategic Marketing &
Enrollment requires an experienced, creative and driven marketing
leader to set and execute the growth marketing strategy for the
Sacred Heart Academy (SHA) brand and student enrollment.
- - - - - - - - -The role is responsible for the development and
implementation of a comprehensive Marketing Plan designed to
amplify SHA's "Developing Women Leaders" brand positioning of
leadership, student achievement and women's empowerment to all
constituents (parents, students, alumnae, benefactors, faculty, and
larger community).
- - - - - - - - -The individual taking on this role will
demonstrate proven ability in developing and driving successful
marketing campaigns that have contributed to increased revenue, new
customer acquisition and customer retention in three key areas:
o - - Enrollment: (Admissions/Retention)
o - - Institutional Advancement: (Alumnae Relations, Development,
Special Events)
o - - School life: (School-wide events, Athletics, student
achievements, faculty highlights)
- - - - - - - - -The role requires strong strategic capabilities,
analytical prowess and solid marketing management experience.
- - - - - - - - -Experience and knowledge of digital marketing
strategies and the digital space is a must. -The role requires an
ability to use data-driven metrics and insights to guide tactics,
evaluate campaign performance and drive high-impact action.
(Includes familiarity with new and emerging technologies that
support content and message delivery.)
Responsibilities:
- - - - - - - - -Manage Director of Admissions
- - - - - - - - -Manage Marketing Manager
- - - - - - - - -The role is responsible for the development,
execution and budgeting of multi-dimensional marketing and
promotional campaigns with a focus on digital marketing
strategies.
- - - - - - - - - Multi-dimensional Marketing Campaign
Elements:
- - - - - - - - -Web site /Video Content /SEO
- - - - - - - - -Social Media
- - - - - - - - -Digital /Print Advertising
- - - - - - - - -Direct Marketing (E-mail/Print)
- - - - - - - - -Media Planning and Placement
- - - - - - - - -Collateral (Literature, Annual Report)
- - - - - - - - -Events (School and Outside Community)
- - - - - - - - -Public Relations
- - - - - - - - -Market Research
- - - - - - - - -Campaign Performance/Analytics
- - - - - - - - -Customer Relationship Management (CRM)
- - - - - - - - -The role also requires experience with lead
generative marketing and Customer Relationship Management (CRM) to
help drive the enrollment process from initial prospect to student
enrollment.
Qualifications
Commitment to Sacred Heart Academy's mission and understanding of
Catholic education
Bachelor's degree in Marketing or related
Master's degree preferred
Experience with Customer Relationship Management (CRM) systems
7-10 years of demonstrated marketing experience, preferably in
secondary or higher education
Ability to organize and complete multiple initiatives
simultaneously with close attention to detail and prioritization to
meet deadlines
Excellent communication and interpersonal skills, together with the
ability to work collaboratively. -Strong writing, planning and
organizational skills.
Keywords: Sacred Heart Academy, Hempstead , Director of Strategic Marketing & Enrollment, Executive , Hempstead, New York
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