Paid Media Manager - Veteran Suicide Prevention

Company: Confidential
Location: Hempstead
Posted on: May 9, 2022

Job Description:

DCG Communications (DCG) is seeking a talented and passionate Paid Media Manager to lead and execute the strategy, implementation, and analysis of advertising campaigns across digital, out-of-home, and other paid tactics. You will join a team supporting a high-profile U.S. Department of Veteran Affairs campaign addressing suicide prevention. The selected candidate must have experience managing multi-faceted, multi-million dollar paid media campaigns. In this role, you will: Play a key role in developing and overseeing paid media strategies and programs, with a heavy emphasis on digital advertising in an effort to increase website visits and completed views of the client's public service announcement (PSA) videos. Manage a multi-million dollar paid media budget over the course of six months. Serve as the primary point of contact for advertising vendors who will execute digital, out-of-home (OOH), and other paid tactics. Please note, this role will not be launching, implementing, and conducting day-to-day optimization of ads in platform. Serve as the primary client point of contact for paid media projects and discussions. Serve as the primary point of contact when collaborating with external stakeholders and partners on unique paid campaigns. Work with the DCG project manager to gather inputs from client leadership and key stakeholders to track and manage strategic and tactical communication projects and report on communication activity. Work with our paid media vendors to compile monthly and ad-hoc reports to provide updates on paid media performance and results, audience demographics and impression information, and strategy recommendations. Additional Responsibilities: Manage end-to-end paid media campaigns involving strategy, planning, budget management, ad copy and design development, implementation oversight, and reporting/analysis. Proactively identify tactical challenges and deliver timely solutions. Stay abreast of industry best practices and innovations and provide recommendations for client application. Track and manage the execution of strategic and tactical paid media projects. Analyze relevant channels recommend tactical implementation and timing. Position Requirements: Minimum of eight (8) years of relevant professional experience. Experience managing multi-million dollar paid media campaigns. Experience implementing a multi-channel (digital, social, broadcast, print, etc.) paid media campaign. Proven ability to present campaign reports and recommendations to clients. Experience with media planning, buying, and activation across channels including television, radio, digital, out-of-home, and print outlets. In tune with the latest paid media developments, online behaviors, and trends. Strong ability to communicate, both written and verbal, with people at all levels of an organization. Possess strong attention to detail. Possess high degree of professionalism, both with client and internal team communications and interactions. A strong sense of urgency and commitment to get the job done quickly and with high quality. Proven ability to work both independently and as a team. Whats in it for you? DCG prides itself on having a unique and flexible culture. We value hard-working, self-motivated and dedicated employees and are committed to providing an opportunity for tremendous career growth and earning potential. Company Culture: DCG Life Medium Blog: https://medium.com/dcg-life DCG Life Instagram: @dcglife We offer a comprehensive benefits package to include the following: Health / Vision / Dental Insurance Short-term and Long-term Disability Group Life Insurance Generous vacation, sick and holiday leave Retirement plan with 3% corporate match and 100% vesting from day one Flexible Spending Accounts (medical, dependent, parking, transit) 5 days per year towards professional development, training, and conferences About us: DCG Communications (DCG) is a specialized communications consultancy focused on developing influential communications programs to help clients build their brands and enhance their reputations. A majority of our work is with the federal government and we currently support a number of long-term projects with the following agencies: Departments of Veterans Affairs, Defense, State, Homeland Security, Housing & Urban Development, Small Business Administration, U.S. Coast Guard, BBG, and more! DCG is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.by Jobble

Keywords: Confidential, Hempstead , Paid Media Manager - Veteran Suicide Prevention, Advertising , Hempstead, New York